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Our website uses the Google Analytics web analysis service. The provider is Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
Google Analytics uses so -called "cookies". These are text files that are stored on your computer and that enable an analysis of the use of our website. The information generated by cookies about your use of our website is usually transferred to a Google server in the USA and stored there.
The legal basis for the processing of your data is the consent given by you via the cookie consent tool in accordance with Art. 6 Para. 1 Sentence 1 lit. a) GDPR.
We have activated the IP anonymization function on this website. This reduces your IP address from Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area before the transmission to the United States. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of our website, to compile reports on website activities and to provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.
Our website uses the "Demographic features" function of Google Analytics. This can create reports that contain statements about age, gender and interests of the side visitors. This data comes from Google's interest -related advertising and visitor data from third -party providers. This data cannot be assigned to any specific person. You can generally prohibit this function via the advertising settings in your Google account or generally prohibit the collection of your data by Google Analytics - as shown in the "Objection to data acquisition" structure.
We have concluded a contract for order data processing with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Data stored at Google at user and event level that are linked to cookies, user IDs (e.g. user ID) or advertising IDS (e.g. double-click cookies, Android advertising ID) will be anonymized or deleted after 14 months. You can see details at the following link: https://support.google.com/analytics/answer/7667196?hl=de
You can prevent the storage of cookies by setting your browser software; However, we would like to point out that in this case you may not be able to use all functions of this website in full.
You can also prevent Google (including your IP address) to Google as well as the processing of this data by Google by the cookies and related to your use of the website by Google by the following link On download and install to deactivate Google Analytics: https://tools.google.com/dlpage/gaoptout?hl=de. If you delete the cookies on your computer, you have to put the opt-out cookie again.
More information on dealing with user data at Google Analytics can be found in Google's data protection declaration: https://support.google.com/analytics/answer/6004245?hl=de.
Further information on data protection can be found in Google's data protection declaration: https://policies.google.com/privacy?hl=de&gl=de
Our website uses Google Tag Manager of the provider Google. Google Tag Manager is a solution with which marketer website tags can manage via a surface. The tool that implements the tags is a cookie-free domain and does not store any personal data. The tool ensures the triggering of other tags, which in turn collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains for all tracking tags that are implemented with Google Tag Manager.
Our website uses Google Ads (formerly Google AdWords). Google Ads is an online advertising program of the provider Google.
With the help of advertising materials on external websites, Google Ads enables us to draw attention to our offers and to determine how successful individual advertising measures are. This helps us to display advertising that is of interest to make our website more interesting for you and to achieve a fair calculation of advertising costs.
As part of Google Ads, we use the so-called conversion tracking. The advertising materials are delivered by Google via so -called “adserver”. For this we use so-called adserver cookies, through which certain parameters can be measured for success measurement, such as fading in the displays or clicks by the users. If you click on a display connected by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser puts on the user's computer. These cookies lose their validity after 30 days and do not serve the personal identification of the users. These cookies enable Google to recognize your web browser. If you visit certain pages of our website, if the cookie has not yet expired, Google and we can see that you have clicked on the specific display and have been forwarded to this page.
Every Google Ads customer receives a different cookie. The cookies cannot therefore be tracked on the websites of ADS customers. The following information is usually saved as analysis values for the cookie: Unique Cookie ID, Number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (marking that the user no longer want to be addressed). The information obtained using the conversion cookies is used to create conversion statistics for ADS customers who have chosen conversion tracking. The ADS customers learn the total number of users who clicked on their ad and were forwarded to a page with a conversion tracking day. However, you do not receive any information with which users can be identified personally. If you do not want to participate in tracking, you can object to this use by easily deactivating the cookie of Google Conversion tracking using your internet browser under user settings. You will then not be included in the conversion tracking statistics.
The summary of the data recorded in your Google account takes place exclusively on the basis of your consent, which you can hand over or revoke on Google (Art. 6 Para. 1 lit. a GDPR). In the case of data acquisition processes that are not merged in your Google account (e.g. because you do not have a Google account or have contradicted the merging), the data is based on Art. 6 Para. 1 lit. f GDPR. The legitimate interest results from the fact that we have an interest in the anonymized analysis of the visitors of our website for advertising purposes in order to optimize both our website and our advertising.
Further information and data protection regulations can be found in Google's data protection declaration at: https://policies.google.com/technologies/Ads?hl=de.
Our website uses the functions of Google Remarketing in connection with the cross -device functions of Google Ads and Google DoubleClick of the provider Google.
Google Remarketing analyzes your user behavior on our website in order to classify you into certain advertising target groups and then play suitable advertising messages when you visit other online offers (remarketing or retargeting).
The advertising target groups created with Google Remarketing can be linked to Google's cross-device functions so that interest-related, personalized advertising messages that have been adapted to you depending on their previous usage and surfing behavior are also displayed on another of your devices . If you have given the appropriate consent, Google links your web and app browser history with your Google account for this purpose. In this way, they can be switched on on any device where you can register with your Google account.
To support this function, Google Analytics records Google authenticated IDS of the users who are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising.
You can permanently contradict the cross-device remarketing/targeting by deactivating personalized advertising in your Google account; Follow this link: https://www.google.com/settings/ads/onweb/.
The summary of the data recorded in your Google account takes place exclusively on the basis of your consent, which you can hand over or revoke on Google (Art. 6 Para. 1 lit. a GDPR). In the case of data acquisition processes that are not merged in your Google account (e.g. because you do not have a Google account or have contradicted the merging), the data is based on Art. 6 Para. 1 lit. f GDPR. The legitimate interest results from the fact that we have an interest in the anonymized analysis of the visitors of our website for advertising purposes.
Further information and data protection regulations can be found in Google's data protection declaration at: https://policies.google.com/technologies/Ads?hl=de.
On our website, plugins from the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated ("Facebook"). You can recognize the Facebook plugins by the Facebook logo or the "Like button" ("Like") on our website. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/?locale=de_de.
In order to increase the protection of your data when visiting our website, the Facebook plugins are not fully integrated, but only using an HTML link (so-called "Shariff" solution from C'T). This integration ensures that when calling a page of our website, which contains such plugins, no connection with Facebook servers is yet established. Only when you click on the Facebook button opens a new window of your browser and calls up the Facebook page, where you can press the Like or Share button.
A pixel of the Meta Platforms Ireland Limited is integrated into this website (website custom audience pixels), which enables META to transmit tracking data. In addition, we transmitted your email address stored in the customer account as a hash value to Meta, provided we recognize you in the logged-in condition and give you your consent to this data transmission via the banner solution used on this website. The hash value of the email address is used exclusively to recognize website visitors as part of the reckoning of personalized advertisements. The same applies to the transmission of your user agent.
This information can be assigned to you with the help of further information that Meta has saved on the social network "Facebook" and the "Instagram" network on the social network of an account. Based on the information collected on the website, interest-related advertisements on our offers can be displayed in your Facebook or Instagram account (including retargeting). The information collected can also be aggregated by meta and the aggregated information can be used by meta for your own web purposes and for the advertising purposes of third parties. For example, Meta can indicate certain interests from your surfing behavior on this website and use this information to advertise third -party offers. META can also combine the information collected with further information that meta has collected about other websites and / or in connection with the use of the social network "Facebook" and the "Instagram" network, so that with Meta Platforms Ireland Limited a profile can be saved about you. This profile can be used for the purpose of advertising by meta. The Meta Platforms Ireland Limited is solely responsible for permanent storage and the further processing of the data transmitted to Meta. In this context, the Meta Platforms Ireland Limited, as a data protection law law, can transmit data on you to the USA. With regard to the United States, the European Court of Justice found that these are a country with an insufficient data protection level. In this context, there is a risk that your data will be processed into control and surveillance purposes by American institutions / authorities, without being given a sufficient legal remedy. The legal basis for this data processing is Article 6 paragraph 1 letter a) GDPR (consent).
Information on the purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights and setting options for the protection of your privacy can be found in the data protection declaration of Facebook at: https://de-de.facebook.com/privacy /Explanation.
Our website uses social plugins from Google+ from the provider Google. For example, the plugins can be seen on buttons with the "+1" sign on white or colored background. You can find an overview of the Google Plugins and their appearance here: https://developers.google.com/+/plugins
In order to increase the protection of your data when visiting our website, the Google+plugins are not fully integrated, but only using an HTML link (so-called "Shariff" solution from C'T). This integration ensures that when calling a page of our website, which contains such plugins, no connection with Google's servers is yet established. Only when you click on the Google+ button opens a new window of your browser and calls the Google side.
You can find information about the purpose and scope of the data collection and the further processing and use of the data by Google as well as your rights and setting options for the protection of your privacy in the data protection declaration of Google: https://policies.google.com/privacy?hl= de.
Functions of the Instagram service are integrated on our pages. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, ("Instagram"). The plugins are marked with an Instagram logo, for example, in the form of an "Instagram camera". You can find an overview of the Instagram plugins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges
In order to increase the protection of your data when visiting our website, the Instagram plugins are not fully integrated, but only using an HTML link (so-called "Shariff" solution from C'T). This integration ensures that when calling a page of our website, which contains such plugins, no connection with Instagram servers is yet established. Only when you click on the Instagram button opens a new window of your browser and calls up the side of Instagram.
Information about the purpose and scope of the data collection and the further processing and use of the data by Instagram as well as your rights and setting options to protect your privacy can be found in the data protection declaration of Instagram at: https://instagram.com/about/legal/privacy /.
We use American Express on our website. The American Express Company is the service provider. The American Express Europe S.A., Avenida Partenón 12-14, 28042, Madrid, Spain is responsible for European space.
Data processing is essentially done by American Express. This can lead to the fact that data may not be processed and saved anonymously. If necessary, US state authorities may access individual data. It can also happen that this data is linked to data from possible other services of American Express with which you have a user account.
You can find out more about the data processed by the use of American Express in the Privacy Policy on https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html.
We use Apple Pay on our website, a service for online payment processes. The American company Apple Inc., Infinite Loop, Cupertino, CA 95014, USA is the service provider.
The data processing is essentially due to Apple Pay. This can lead to the fact that data may not be processed and saved anonymously. If necessary, US state authorities may access individual data. It can also happen that this data is linked to data from possible other Apple services where you have a user account.
You can find out more about the data processed by the use of Apple Pay in the Privacy Policy on https://www.apple.com/legal/privacy/de-ww/.
We use the online payment provider Giropay on our website. The service provider is the German company Paydirekt GmbH, Stephanstrasse 14-16, 60313 Frankfurt am Main, Germany. You can find out more about the data processed by the use of Giropay in the data protection declaration at https://www.giropay.de/wechtliche/datenschutzerklaerung/.
We use the online payment provider Google Pay on our website. The American company Google Inc. The company Google Ireland Ltd., Gordon House, Barrow Street Dublin 4, Ireland is responsible for all Google services for all Google services.
Data processing is essentially based on Google Pay. This can lead to the fact that data may not be processed and saved anonymously. If necessary, US state authorities may access individual data. It can also happen that this data is linked to data from other Google services where you have a user account.
You can find out more about the data processed by the use of Google Pay in the Privacy Policy on https://policies.google.com/privacy.
Our website enables payment via Klarna. The provider of the payment service is the Klarna, Sveafen 46, 111 34 Stockholm, Sweden.
When paying with Klarna (Klarna checkout solution), Klarna collects various personal data from you. You can find details in Klarna's data protection declaration at: https://www.klarna.com/de/datenschutz/.
Klarna uses cookies to optimize the Klarna checkout solution. This optimization represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. Cookies are small text files that your web browser stores on your device. Klarna cookies remain on her end device until you delete it. You can find details on the use of Klarna cookies at: https://cdn.klarna.com/1.0/shahared/content/policy/cookie/de_de/checkout.pdf.
Your data is transmitted to Klarna on the basis of Art. 6 Para. 1 lit. a GDPR (consent) and Art. 6 Para. 1 lit. b GDPR (processing of a contract). A revocation of your consent already granted is possible at any time. Data processing processes in the past remain effective in the event of a revocation.
We use the payment service provider Mastercard on our website. The American company Mastercard Inc. is the service provider for European space, the company MasterCard Europe SA, CHAUSSEEE de Tervuren 198a, B-1410 Waterloo, Belgium.
Data processing is essentially through MasterCard. This can lead to the fact that data may not be processed and saved anonymously. If necessary, US state authorities may access individual data. It can also happen that this data is linked to data from possible other services of Mastercard, where you have a user account.
You can find out more about the data processed by the use of MasterCard in the Privacy Policy on https://www.masterCard.de/de-de/datenschutz.html.
We use the PayPal online payment service on our website. The American company PayPal Inc. For European areas, the PayPal (Europe) S.à r.l. et cie, s.c.a., 22-24 Boulevard Royal, L-2449 Luxembourg.
Data processing is essentially due to PayPal. This can lead to the fact that data may not be processed and saved anonymously. If necessary, US state authorities may access individual data. It can also happen that this data is linked to data from possible other services of PayPal where you have a user account.
You can find out more about the data processed by the use of PayPal in the Privacy Policy on https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Our website enables payment via "Sofortüberweisung". The provider of the payment service is SOFORT GmbH, Theresienhöhe 12, 80339 Munich.
With the help of the "Sofortüberweisung" procedure, we receive a payment confirmation from Sofort GmbH in real time and can immediately start fulfilling our liabilities.
When paying by "Sofortüberweisung", your PIN and TAN will be sent to the Sofort GmbH. The payment provider logs into your online banking account, automatically checks your account balance and makes the transfer. An immediate transaction confirmation follows. Your sales, the credit line of your overdraft facility and the existence of other accounts as well as their stocks are also checked automatically after logging in.
In addition to PIN and TAN, the transmission to immediate GmbH also includes payment data and data on your person. The data on your person include first and last name, address, telephone number (s), email address, IP address and, if necessary, other data necessary for payment processing. There is a need for this data transmission in order to determine your identity without any doubt and prevent fraud attempts.
Your data is transmitted to Sofort GmbH on the basis of Art. 6 Para. 1 Lit. a GDPR (consent) and Art. 6 Para. 1 lit. b GDPR (processing of a contract). A revocation of your consent already granted is possible at any time. Data processing processes in the past remain effective in the event of a revocation.
You can find details on payment with Sofortüberweisung at: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/.
We offer payments with Visa on our website. The American company Visa Inc. is the service provider for European space, the company Visa Europe Services Inc., 1 Sheldon Square, London W2 6TT, is responsible.
Data processing is essentially through Visa. This can lead to the fact that data may not be processed and saved anonymously. If necessary, US state authorities may access individual data. It can also happen that this data is linked to data from possible other services of Visa where you have a user account.
You can find out more about the data processed by the use of Visa in the Privacy Policy on https://www.visa.de/nutzungs conditions/visa-privacy-center.html.
The use of data that is automatically collected when visiting our website is only carried out for the purposes mentioned above. There is no other use of the data.
We assure that we do not pass on your personal data to third parties, unless we would be legally obliged to do so or that you have given us your consent beforehand.
Many data processing processes are only possible with their express consent. If the processing of your data is based on your consent, you have the right to revoke consent to the processing of data in accordance with Art. 7 Para. 3 GDPR at any time with effect for the future. The revocation of the consent does not affect the legality of the processing due to the revocation due to the consent. Storage of the data for billing and accounting purposes is not touched by a revocation.
According to Art. 15 GDPR, you have the right to request confirmation of whether we process personal data that concern you. If such a processing is available, you have the right to information about your personal data processed by us, the processing purposes, the categories of the processed personal data, the recipient or categories of recipients, compared to your data, the planned storage duration or . The criteria for the determination of the memory duration, the existence of a right to correction, deletion, restricting processing, contradiction to the processing, complaint with a supervisory authority, the origin of your data, if not collected by us, the existence of a Automated decision -making including profiling and, if applicable, meaningful information about the logic involved and the scope and the desired effects of such processing, as well as your right to the information, which are guaranteed in accordance with Art. 46 GDPR if your data is forwarded to third countries.
You have the right to request incorrect personal data and/or the completion of your incomplete data at any time in accordance with Art. 16 GDPR at any time.
You have the right to request the deletion of your personal data in accordance with Art. 17 GDPR, provided that one of the following reasons applies:
However, this right does not exist if the processing is required:
If we have made your personal data public and if we are obliged to delete it, taking into account the available technology and the implementation costs, we take appropriate measures, including a technical manner, to inform those responsible for data processing, which process the personal data that as a person concerned you have requested that you delete all links to your personal data or from copies or replications of this personal data.
You have the right to request the restriction of processing (blocking) of your personal data in accordance with Art. 18 GDPR. You can contact us at any time under the address given in the imprint. The right to restriction of processing is there in the following cases:
If you have restricted the processing of your personal data, this data - apart from your storage - may only be possible with your consent or to assert, exercise or defend legal claims or to protect the rights of a different natural or legal person or for reasons of an important public interest the European Union or a Member State.
If you have asserted the right to correction, deletion or restriction of processing towards us, we are obliged to notify all recipients to whom your personal data has been disclosed, this correction or deletion of the data or restriction of processing, unless this proves as impossible or is associated with disproportionate effort. According to Art. 19 GDPR, you have the right to be informed about these recipients.
In accordance with Art. 22 GDPR, you do not have a decision based exclusively on automated processing - including profiling - that has a legal effect on legal effects or that it is significantly impaired in a similar way.
This does not apply if the decision
However, the decisions in the cases mentioned in (a) to (c) must not be based on special categories of personal data according to Art. 9 Para. 1 GDPR, unless Art. 9 Para. 2 lit. a or lit. g applies and adequate Measures to protect rights and freedoms and their legitimate interests have been taken.
In the cases mentioned in (a) and (c), we take appropriate measures to protect your rights and freedoms as well as your legitimate interests, including at least the right to obtain the intervention of a person on the part of the person responsible, to explain your own position and to Heard contestation of the decision.
If the processing on your consent in accordance with Art. 6 Para. 1 lit. a GDPR or Art. 9 Para. 2 lit. a GDPR or on a contract is based on Art. 6 Para. 1 lit. b GDPR and is based on automated procedures , do you have the right to receive your personal data that you have provided to us in a structured, common and machine -reading format in accordance with Art. is feasible.
Insofar as we rely on the processing of your personal data on the balancing of interests in accordance with Art. 6 Para. 1 lit. f GDPR, you have the right to object to the processing of your personal data at any time, for reasons that arise from your particular situation; This also applies to a profiling based on this provision. The respective legal basis on which processing is based can be found in this data protection declaration. If you make an objection, we will no longer process your data subject to personal data, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms or the processing serves to assert, exercise or defend legal claims ( Objection according to Art. 21 Para. 1 GDPR).
If your personal data is processed to operate direct mail, you have the right to object at any time to the processing of personal data relating to the purpose of such advertising; This also applies to profiling, insofar as it is connected to such direct advertising. If you object, your personal data will then no longer be used for direct marketing purposes (objection according to Art. 21 Para. 2 GDPR).
You have the option of exercising your right to object using automated procedures in connection with the use of the services of the information society - regardless of directive 2002/58/EC, in which technical specifications are used.
In the event of violations of the GDPR, those affected are entitled to a right to complain to a supervisory authority, in particular in the Member State of their habitual stay, their workplace or the place of the alleged violation. The right to complain is without prejudice to other administrative or judicial remedies.
The supervisory authority responsible for us is:
Bavarian State Office for Data Protection Supervision
Promenade 18
91522 Ansbach
Postal address:
Postfach 1349, 91504 Ansbach
Telephone: 0981/180093-0
Email: poststelle@lda.bayern.de
Internet: https://www.lda.bayern.de
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