The Seidel Moden company was founded over 60 years ago by Gottfried Seidel. Initially, the company's focus was on producing dresses and blouses . In addition to the specially produced women's fashion , a small selection of purchased women's clothing was offered. The company was then taken over in the 80s by his son Frank Seidel and his wife Dagmar, and the restructuring from a manufacturer to the current fashion retailer was initiated. His twins Sandra and Tanja and his youngest daughter Anke gradually joined the family business . In addition to the headquarters in Weidenberg , near the festival city of Bayreuth , further branches were opened. The current branches are in Bad Berneck in the Fichtelgebirge , in Zirndorf and in Isny-Neutrauchburg .

With the start of the corona pandemic everything changed. For the company, which had previously only been active in stationary fashion retail, online trading was the only alternative to remain present on the market during this difficult time. At first - to be honest - out of pure desperation and moderate success and now, after our ambition has been awakened, with heart and passion. New to the team is Tanja's daughter Alina, who focuses on our online shop and social media . As a small , owner-managed fashion retailer, we don't have the amount of outfits or the marketing budget of the big players, but our motto here is: "Class instead of quantity" or " Small but fine" . We do not work with any external fashion buyers or agencies because purchasing our women's fashion and a fine selection of men's fashion is still a “family affair” .

The joy, passion and enthusiasm for fashion and fashion is our daily motivation to make good things even better. Despite the current difficult situation, we look to the future with great confidence and enthusiasm and look forward to always being able to present you the latest fashion collections and fashion trends in our stores and in the online shop . If you have any questions about the fashion trends on offer, please do not hesitate to contact us. We will be happy to assist you with advice and support. You can reach us by phone at 09278/397 or by email at info@seidel-moden.shop .
Stay up to date and follow us on our social media channels . Take a look at Facebook , Instagram , Pinterest or TikTok . Your Seidel Moden team is looking forward to seeing you!