Summer is just around the corner, bringing with it a wave of fresh energy and fashion freedom! Summer fashion 2026 breaks all the rules, creating an exciting contrast between pure zest for life and natural serenity. Whether you want to make a statement or seek timeless elegance – you'll find your personal outfit inspiration in our new collection.
The Trend Colors 2026: Bold Colors & Naturalness
This year, shades that could come straight from a summer vacation dominate. The absolute trend color of the season is the exciting Lobster Pink, which harmonizes perfectly with warm Sun Yellow. For those who prefer it even bolder, bright orange is a must – a real energy boost for any wardrobe!
If you prefer something a little softer, opt for:
• Elegant Pink for a feminine, sophisticated look.
• Earthy natural tones like beige, dark brown, and warm camel.
• Our essential basics in off-white, deep dark blue (navy), and classic black.
Cuts & Fabrics: Summer Lightness
Women's fashion 2026 plays with silhouettes. The summer look is a combination of width and structure. Particularly trendy:
• A short blazer combined with a tight T-shirt and wide trousers – the perfect mix of business and casual.
• The modern layered look: Oversized shirt with either tight trousers for a clean line or boldly with wide trousers for the ultimate street style factor.
We focus on comfortable fabrics and light fabrics that won't let you down even on hot days. An absolute highlight are our new knitted fabrics in fantastic colors that feel airy and light on the skin.
Visit Us – In-Store or Online!
Want to feel the fabrics and experience the colors live? Then visit one of our branches! We'll advise you personally and help you find your new summer look. You can find us here:
• Weidenberg (directly in the beautiful district of Bayreuth)
• Bad Berneck
• Allgäu
For those who prefer to shop comfortably from the couch: In our online shop, you can browse to your heart's content around the clock and have the latest trends delivered directly to your home.
Enjoy the summer in colors that shine as brightly as you do! Which shade is your favorite for 2026? Lobster Pink or rather the classic natural tones?